What is Digital Marketing?
Digital Marketing is the use of digital technology to deliver your marketing messages and to allow your customers to interact with your business.
Typically advertising has been about pushing your messages to your customer. With technology, now you can enter into a discussion with your clients and deliver what they really really want and not desire you believe they want. Commonly there is rather a space and digital advertising is exactly what permits you to interact one to one with your clients and on a mass scale.
So what areas does digital advertising cover?
For me Digital Marketing consists of:.
Website which includes:.
Online search engine Optimisation (Search Engine Optimization) – Getting found on Google and so on
. Ppc (PPC) – Paying for somebody to find you on Google etc
. Banner Adverts – Paying for banners to get site visitors to your site.
Ecommerce – The ability to buy and sell products, services and information over the Internet.
Consumer Reviews – Customer reviews are an effective method to obtain consumers on to your eCommerce site as they make the buying decision much easier as the testimonials are by customers who have purchased the item. Whole companies are constructed around this idea such as TripAdvisor.
Blog sites. Personal internet site with stories, expert viewpoint etc that you believe will certainly help your readers, clients and stakeholders.
Social media site. Twitter, Facebook, Linkedin, YouTube, Google+, Ushi, Xing etc. These are web based systems that permit you to connect and share information such as ideas, links, wedding photos, videos with like minded people. They can also produce earnings for your business and so can be routes to market for your business. They can be terrific ways to connect with people who you may not have the ability to get to by other ways. Twitter can be a terrific source of publicly available actual time info and has reported major worldwide occasions ahead of the world’s press.
Social network News. Mashable is without a doubt the greatest social media information site.
Online Public Relations. There are specific internet site for making news release offered to the press. Prlog.org and helpareporter.com are examples.
Webinars/Events – Webinars are one to many seminars distributed across the Internet. This enables you to present to a large number of people independent of area. Events are traditional conferences or workshops however are marketed through Social networks such as Linkedin.
E-mail Marketing – The sending of bulk emails which you believe relate to individuals you are sending out the message to.
Lead Nuturing – This is where a prospect offers you their email address in exchange for something free. This is generally an eBook (in pdf format), video, course of e-mails on how to do something.
Viral Advertising – The sending out of a message which is so compelling that individuals forward it on to other individuals unidentified to you. An excellent way to send a message if you get it right.
Video – Progressively popular method of sharing concepts, passing on details and selling online. Great for selling more complicated product and services. YouTube is the most popular at today however video is ending up being embedded into even more digital media.
Music/Podcasts. Spotify is ending up being the most popular legal file sharing system as it provides you access to a huge variety of music. Podcasts are voice recordings about a particular subject. They can be download for paying attention to on computer or MP3 gamers at a later date. Great for leisure or for finding out about a new subject whilst taking a trip.
Chat/Instant Messaging/Skype. Chat and Immediate Messaging are systems for discussions using a keyboard which are done in real time. I.e. one person kinds something and the other responds. Both have to exist and online for this to work. Users of Facebook, Bebo etc use this, specifically the more youthful generation. Skype is an internet based video and phone system that enables Skype users to call each other free of cost or at lot low expense and is becoming progressively popular for company use and will certainly grow now that the video variation is available on Facebook.
Smartphone or Mobile Apps. Smartphone or mobile apps (or software application applications which is where the term is stemmed from) are little pieces of computer software application that run on your phone that permit you to do things that you would generally do on a computer system. The need to work anywhere, anytime indicates that these will become enhancing popular with business systems starting to appear on them. Great for anybody who works away from the office consisting of executives, technical and sales people. Also watch for a growing number of customers using their mobiles for online purchases as they fill their time waiting for something.
Cloud based storage/File Sharing. The Cloud is for a lot of functions another name for the Internet. So Cloud based storage is the ability to establishment details on the net including backups and sending big files to consumers and suppliers. DropBox and Yousendit are examples of systems for sharing large files in between unrelated users. There are a large range of providers of remote backup systems now with a lot of corporates including them in their backup methods. Personal File sharing is also available for 2 or more computers to be connected together to share info including music and videos. Personal File Sharing is generally not a business tool for larger corporates.
Cloud based systems. These are systems that permit you to work anywhere. Google has Google Docs, Microsoft has Office 365. A great deal of third party software application companies are moving their systems onto the Cloud so that consumers can access them from anywhere and don’t need to worry about their own IT infrastructure. Business are moving their IT infrastructure on to the Cloud in order to minimize expenses as all the infrastructure is handled by a 3rd party.